UK Based independent bookmaker Betfred has become a part of South Africa’s gaming landscape, with over 60 betting shops around the country and a thriving online business. Betfred has grown into one of South Africa’s largest bookmakers since the acquisition of Betting World, A former subsidiary of Phumelela gaming and Leisure in June of 2021. In the following year 2022, Betfred South Africa acquired Sepel’s Best Bets popularly known as Sports Bet. Adding at the time, 12 more locations to Betfred South Africa’s portfolio. Today Betfred South Africa is growing from strength to strength with innovative solutions and class leading technology.